Fugue Lab
Fugue Lab
© 2025 Fugue Lab

Stop Losing Audiences to Manual Chaos. Start Tracking Every Interaction.

Your organization has 200 email inquiries. 85 people started buying tickets. But only 42 completed checkout. Where did everyone else go?

Most organizations have no idea. They track inquiries in one spreadsheet, ticket sales in another, and donations in a third. People fall through the cracks. Staff drowns in admin work.

There's a better way. We build automated digital systems that track every step—from inquiry to ticket purchase, application to enrollment, or contact to donor—so you finally know what's working and what's broken.

Does This Sound Like Your Organization?

No Visibility Into Your Audience Journey

You have no idea how many people inquired about tickets, how many started checkout, how many completed purchase. You're flying blind.

Manual Tracking Across Multiple Disconnected Tools

Inquiries in Gmail. Ticket sales in Eventbrite. Donations in PayPal. Member list in Excel. Spreadsheets everywhere. Nothing talks to each other.

People Falling Through the Cracks

Someone inquired about season tickets in September but never bought. Did you follow up? Did they lose interest? Did your email go to spam? You'll never know.

Hours of Manual Data Entry Every Week

Your staff spends 10-20 hours per week copying data between systems, sending follow-up emails manually, and trying to keep track of who's who.

Confusing User Experience

People have to fill out a form, then pay via a separate link, then confirm via another email, then receive tickets as a PDF attachment. Half of them give up.

No Automated Follow-Ups

When someone inquires, you manually send a follow-up. When they abandon checkout, you manually remind them. When applications are incomplete, you manually chase people down. It's exhausting.

The worst part? You have no data to improve. You don't know which marketing channels drive conversions, which email sequences work, or where people drop off. So you repeat the same chaos every season.

The Solution: Automated Digital Systems That Actually Work Together

Imagine this: Someone visits your website. They submit an inquiry. Immediately, they get a welcome email. Three days later, they get a follow-up. They start buying tickets, and you see exactly where they are in checkout. They complete purchase, and you get notified. All in one system. No spreadsheets. No manual follow-ups. No lost opportunities.

Digital Systems Packages

Custom systems for ticketing, applications, donations, and audience management—priced for individuals and organizations.

Individual Systems

$1,500 - $3,500

For solo performers and private teachers

  • Workshop registration system
  • Simple booking/scheduling
  • Payment integration
  • Automated email notifications

Timeline: 2-4 weeks

MOST POPULAR

Organization Systems

$2,500 - $10,000

For ensembles, festivals, and music organizations

  • Festival application systems
  • Ticketing & subscription management
  • Donor portal & giving campaigns
  • Member directory & login system
  • CRM integration
  • Custom reporting dashboards

Timeline: 4-8 weeks

All systems include payment integration, automated emails, analytics dashboards, and training.
Pricing varies based on complexity and custom requirements.

Example: How a Concert Ticketing System Works

1

Step 1: Inquiry

Someone visits your website and fills out an interest form for your concert season.

What Happens Automatically:

→ Automated welcome email sent immediately with season information. → Contact added to CRM with "Inquiry" status. → Automated follow-up email sent 3 days later with ticket purchase link.

2

Step 2: Ticket Selection

Person clicks "Buy Tickets" and starts selecting seats/concerts.

What Happens Automatically:

→ CRM status updated to "Checkout Started." → You can see their cart in your admin dashboard. → If they don't complete checkout within 24 hours, automated reminder email sent.

3

Step 3: Purchase Completion

Person completes checkout and pays for tickets.

What Happens Automatically:

→ Payment automatically processed via Stripe/PayPal. → CRM status updated to "Ticket Holder." → Automated confirmation email sent with tickets and event details. → Notification sent to your team.

4

Step 4: Event Reminders

Concert date approaches.

What Happens Automatically:

→ Automated reminder email sent 1 week before concert. → Another reminder sent 1 day before with parking/arrival info. → Post-concert survey sent next day (optional).

5

Step 5: Re-Engagement

Season ends, time to sell next season.

What Happens Automatically:

→ Email campaign to previous ticket buyers with early-bird renewal offer. → Track who renews vs. who doesn't for next year's marketing.

What This Means for Your Organization

Reclaim 10-20 Hours Per Week

No more manual follow-ups, no more copying data between spreadsheets, no more chasing down incomplete purchases. It's all automated.

Never Lose an Opportunity Again

Every inquiry is tracked. Every abandoned cart gets a reminder. Every step is logged. No one falls through the cracks.

See Exactly What's Working

Track conversion rates at every step. Know which marketing channels drive sales. Optimize your systems year over year.

Reduce Friction for Your Audience

People can inquire, purchase, register, or donate in one seamless process. No jumping between 5 different tools. Higher completion rates.

Professional User Experience

Automated emails at every step make your organization look professional and organized. People feel supported throughout their journey.

Data to Improve Next Season

After your season, you'll have exact data on inquiries, conversions, drop-off points, and completion rates. Use it to improve next year.

Frequently Asked Questions

Can this integrate with our existing website?

Yes. We can integrate the system with your current website, or we can build a new website as part of our Website Package and include the digital system.

What CRM do you recommend?

It depends on your needs and budget. For most organizations, we recommend Airtable (affordable, flexible, easy to use) or HubSpot (more robust, free tier available). We can also build a custom CRM if you have specific requirements.

Can we handle document uploads (for applications)?

Absolutely. We can set up secure document uploads for recommendations, recordings, resumes, repertoire lists—whatever your process requires.

What payment systems do you integrate with?

Stripe (most common), PayPal, Square, or custom solutions. We can also integrate with existing payment processors or ticketing platforms if you already have one.

How do we manage our audience data after launch?

We build an admin dashboard where you can view all contacts, track their status, segment audiences, export data, and send campaigns—all from one place.

What if our process is complex (multiple ticket types, member discounts, etc.)?

We can handle complex workflows: tiered pricing, member discounts, group sales, donation add-ons, multi-step applications, conditional logic, etc. We'll design the system to match your exact needs.

Ready to Streamline Your Digital Systems?

Schedule a free 15-minute system audit. We'll review your current processes, identify where people are dropping off, and show you exactly how an automated system would work for your organization.

No obligation. Just honest feedback on your systems and clear next steps if you want our help.