Year-Round Digital Partnership for Music Organizations
Your organization doesn't stop after launching a new website. You need email campaigns during concert season. Website updates throughout the year. Analytics to track ticket sales. SEO improvements for next season.
Our Year-Round Digital Partnership gives you ongoing support tailored to your organization's rhythm—whether you're running a festival, orchestra, opera company, or choral organization. Focus on creating transformative musical experiences while we handle your digital strategy.
Think of us as an extension of your team—someone who understands both the music and the tech.
Why Music Organizations Need Year-Round Digital Support
Seasonal Cycles & Evolving Needs
Your digital needs change throughout the year. Concert season requires active email marketing. Summer needs website updates and season planning. You need someone who understands this rhythm.
Ongoing Website Updates
Concert dates change. Artists get added. Programs evolve. You need someone who can update your website quickly without waiting weeks for a developer to respond.
Email Campaigns for Audience Engagement
Season announcements. Ticket launch emails. Concert reminders. Donor campaigns. These don't write and send themselves—you need consistent campaign management.
No Time for SEO or Analytics
You know you should be tracking website traffic, ticket sales sources, and audience metrics. But who has time? You need someone monitoring this continuously.
Technical Issues & Bug Fixes
Forms break. Integrations stop working. Emails bounce. When tech issues happen during ticket launch week, you can't wait days for a fix. You need immediate support.
No Strategic Partner
You need someone who understands your organization's goals, tracks progress year over year, and proactively suggests improvements. Not just a vendor who builds once and disappears.
A one-time website build isn't enough. Organizations need ongoing digital support aligned with their season and operational cycle.
Three Partnership Tiers
Choose the level of support that matches your organization's growth stage and digital needs.
Essential Plan
$99–$149/month
For individuals and small organizations with stable websites.
- ✓Website hosting & maintenance
- ✓Monthly content updates (concerts, programs, artist bios)
- ✓Technical support & bug fixes
- ✓Basic analytics reporting
- ✓Email support (48-hour response)
Growth Plan
$299–$499/month
For organizations focused on growing audiences and digital presence.
- ✓Everything in Essential Support
- ✓Monthly email campaigns (season announcements, ticket launches)
- ✓Audience engagement optimization
- ✓SEO monitoring & improvements
- ✓Quarterly strategy calls
- ✓Priority support (24-hour response)
Partnership Plan
$749–$1,500/month
For organizations that want a comprehensive digital growth partner.
- ✓Everything in Growth Partner
- ✓CRM management & optimization
- ✓Advanced analytics & audience tracking
- ✓Social media content strategy
- ✓Paid ad campaign management (ad spend separate)
- ✓Weekly check-ins & on-call support
What's Included Across All Tiers
Core services that every partnership includes, regardless of tier.
Season-Aligned Planning
We align digital strategy with your organization's calendar—from season planning to concert launches to summer programming.
Ongoing Website Updates
Concert announcements, artist bios, program changes, schedule adjustments, and content refreshes handled promptly.
Technical Maintenance
Hosting, security updates, backups, SSL management, and performance monitoring—all managed for you.
Analytics & Reporting
Track website traffic, ticket sales funnels, and audience engagement data to understand what's working.
Strategic Guidance
Regular consultation on digital strategy, audience growth, and tech improvements tailored to your organization's goals.
Direct Access
No ticketing systems or endless back-and-forth. Email, call, or Slack directly with someone who knows your organization.
Example: How a Partnership Works for a Concert Organization
January–March: Planning Season
We help plan your next season's digital strategy, update website content, and prepare email campaigns for season ticket sales launch.
April–May: Season Launch
Email campaigns to announce new season and drive early ticket sales, SEO improvements to rank for concert searches, website updates with new repertoire and artists.
June–August: Summer Season
Ongoing concert promotion emails, ticket sales tracking and optimization, quick updates for programming changes, technical support for any issues.
September–November: Fall Season
Continue audience engagement campaigns, optimize donation appeals, update website with new programs and artist info.
December: Year-End & Strategic Planning
Holiday concert promotions, year-end giving campaigns, review annual data, set digital goals for next season.
Your partnership adapts to your organization's seasonal rhythm—not a generic monthly checklist.
Why Organizations Choose Partnership Support
Predictable Monthly Investment
No surprise invoices. Budgetable monthly cost. Pause anytime if your needs change.
Continuous Improvement
We track metrics year over year and continuously optimize your website, email campaigns, and audience engagement strategies.
Faster Response Times
Partnership clients get priority support. Bug fixes within 24 hours. Content updates within 48 hours. No waiting weeks for availability.
Proactive Strategy
We don't wait for you to ask. We proactively suggest improvements, identify opportunities, and keep you ahead of the curve.
Deep Organizational Knowledge
After a few months, we know your programs, your audience, your goals. We become true partners, not just vendors.
Audience Growth Over Time
Small optimizations compound. Email campaigns improve. SEO rankings increase. Ticket conversion rates rise. Audiences grow year over year.
Frequently Asked Questions
Can we start with a lower tier and upgrade later?
Absolutely. Many organizations start with Essential Support and upgrade to Growth Partner as their needs grow. You can adjust your tier anytime.
What happens if we need to pause the partnership?
No problem. You can pause your partnership anytime (for example, during summer if you don't have active programming). Just give us 30 days notice.
Do we need to have our website built by you first?
Not necessarily. We can provide partnership support for websites built by other developers. However, we work most efficiently with sites we built because we know the codebase.
How do email campaigns work?
We write, design, and schedule email campaigns aligned with your organization's calendar. You review and approve before sending. We track open rates, click rates, and adjust strategy based on data.
Can we request additional features or projects during the partnership?
Yes. Small features are included in your monthly hours. Larger projects (new ticketing systems, major redesigns) can be quoted separately.
How is this different from hiring a full-time marketing person?
You get specialized classical music + digital marketing expertise for a fraction of the cost of a full-time hire. Plus, we bring technical skills (development, integrations, analytics) that most marketing staff don't have.
Ready to Grow Your Digital Presence?
Schedule a free 15-minute strategy call to discuss your organization's needs and find the right partnership tier for your goals.
No sales pitch. Just an honest conversation about how ongoing support can help your organization grow.